Exclusive: Internal Mozilla Goals for Summer 2008
The Lizard has been given an internal document that outlines the Mozilla Corporation’s goals for the summer of 2008. It’s an interesting read, so I’m publishing the document, as received, below.
With exclusives that should require validation, Mozilla’s press department is always emailed and asked for a statement. Those emails have been ignored. The Chris Blizzard exclusive has now been validated. It is the Lizard’s hope that Mozilla’s press department will start taking notice of this blog and providing proper responses just as they do for other press organizations. Moving right along…
The sweet Virgin Mary hopes that these goals weren’t written with the expectation of being hit.
1. Make the Mozilla project a centerpiece of the Internet
What a laugh. How does one create a metric for being a “centerpiece of the Internet”? A target of 30% marketshare could be seen as achieving this goal, which is probably why goal number two exists:
2. Increase Firefox usage to 30% of global browser usage
Does anyone at Mozilla believe there’s a chance in hell that 30% marketshare is achievable? How is Mozilla doing at that? September 2007 stats put Firefox at ~15% worldwide marketshare. That’s close… half way even! Will they hit those goals by this coming summer? Maybe in some dream world where pixies run free with rabbits and kneel to sacrificed virgins on altars of insanity. Mozilla has deluded itself into thinking it can do the impossible… but it might work.
3. Diversify browsing focus beyond Firefox
Goal 3 is another failed effort. The only extension pack that Mozilla has released is Firefox Campus Edition, which was an utter failure (see the full document for context). It’s our understanding that even the campus reps – whom Mozilla has brought on to promote Firefox on school campuses – hated the special edition.
Has anyone heard of “.moz”? Why would Mozilla want to enter the online services business? Partnering with experienced services providers makes far more sense (friends at Google, Yahoo, Amazon, and others would be glad to help).
Mozilla Labs has had two visible successes: Coop and Joey. Coop died off shortly after receiving press. Joey is a worthless experiment with only a few users. Apparently it was created to give the one internal mobile person something to do. Mozilla has never believed in mobile. (Editor’s note: Until a little over a week ago. A new post is coming on that subject.)
This document makes it ever-the-more clear that those inside Mozilla are deluded and have no idea what they’re doing. Setting unreasonable goals isn’t the way to run a company unless you want to run it into the ground.
- Make the Mozilla project a centerpiece of the Internet
- People come to Mozilla to get involved
- Developers come to Devmo, etc. to build good web-related apps
- Thought leaders come to Mozilla to learn about future technology (e.g., WHATWG, W3C)
- Users come to Mozilla because they trust us and our products
- MoFo, MoCo well-integrated with project
- Others follow our lead (e.g., IE7)
- Increase Firefox usage to 30% of global browser usage
- Increase use in all locales
- Use new distribution to increase usage
- 30% is not the maximum target
- Diversify browsing focus beyond Firefox
- New types of add-ons, official extension packs, etc.
- “.moz” services integration with Firefox
- Innovation in Mozilla Labs
- Participation in “expanded” browsing activities such as sharing content and collaborating